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New WARN Products From the 2017 SEMA Show

The SEMA Show is one of our biggest and most important shows of the year. Held each year in Las Vegas, the show brings in nearly 140,000 people over four days from all around the globe. The show is the pulse of the industry and anyone who’s anyone in the automotive aftermarket exhibits here. And in many instances, companies debut their new product, and Warn was no exception.

Below are the new products we debuted at the 2017 SEMA Show.


Ascent Front Bumper for 2017-2018 Ford Raptor (includes welded-on Baja-Style Grille Guard)

For Warn, the 2017 SEMA Show was the year of bumpers. We announced a host of new Ascent Front Bumper applications including Chevrolet Silverado, GMC Sierra, Ford Raptor, and Toyota Tundra. In fact, we had prototype Tundra bumpers on the build in our booth.

WARN Ascent Front Bumper with Baja-Style Grille Guard Tube (coming early 2018) for 2014-2018 Toyota Tundra

In addition to new applications, we announced that we’ll be offering a choice of optional grille guards on nearly all Ascent front bumper applications. You’ll be able to select either our low-profile Baja-Style Grille Guard, or for those who want more protection, the Full-Style Grille Guard with tubes that wrap around the front end, like the Tacoma below. And yes, you’ll still be able to get them without the grille guard, too.

Ascent Front Bumper with Full-Style Grille Guard for Toyota Tacoma.
Ascent Front Bumper with Full-Style Grille Guard for Toyota Tacoma

In addition to many new front bumper applications, there are also some new rear bumper apps, such as the rear Ascent for the Tundra, which will have ports for lights and built-in steps to easily access the bed.

Ascent Rear Bumper for 2014-2018 Toyota Tundra. (Does not include rear winch setup)

No matter which you choose, you’ll get a bumper that’s durable, increases off-road ability, and looks great on your rig. Plus, WARN® Ascent Bumpers are made in the USA.



Another new product that debuted at this year’s show was the WARN Semi Hidden Kit. This system lets owners of fifth-generation Toyota 4Runners (2014–2018) and third-generation Toyota Tacomas (2016–2018) have a super-sturdy hidden winch mount while offering up extra front-end protection and two recovery points.


This mounting system will accommodate all current WARN mid-frame winches (excluding M8274-50 and PowerPlant) up to 12,000 lbs. without the need to relocate the control pack. Plus, it’s been engineered and tested to work with WARN winches. There are built-in ports to access the winch’s controls (4Runner only), and welded eyelets for mounting shackles, giving you more recovery options. The steel center section and low-profile 2-inch grille guard tube adds front end protection, and the whole works features a durable black textured powder-coated finish. Plus, the Hidden Kits are made in the USA.



Next up was our Control Pack Upgrade Kit. This kit allows you to transform your older WARN VR/Tabor/Magnum, M8, 9.5xp, XD9, or M6000 winch into a more modern, higher-performance unit with new looks.

The kit includes a newly styled control pack with a waterproof Albright contactor inside for ultra-reliable performance. You also get a cast-aluminum tie plate to replace the winch’s tie bars for increased structural rigidity and durability. So not only do you get the increase in performance, you also get great looks.



The new 4500-SSD powersports winch (SSD = Synthetic Short Drum) has 4,500 lbs. of pulling capacity, yet is smaller in size to accommodate the space constraints of sport side x sides, such as the Polaris RZR. Other features include a durable all-metal three-stage planetary gear train, fully sealed construction to keep the elements out, 50′ of 3/16″ easy-to-handle synthetic rope, a patented roller disc brake for outstanding control, and a limited lifetime warranty on mechanical components and a three-year warranty on electrical parts (North America only).



The new removable WARN Rope Abrasion Sleeve protects your synthetic rope in rough, abrasive environments. Made from double-layered ballistic nylon and featuring reflective printing for high visibility, the Rope Abrasion Sleeve can help extend your rope’s lifespan. When not in use, simply undo the hook-and-loop fasteners and stow it in your recovery kit.



Looking to extend the life of the rope on your WARN powersports winch? The Winch Hook Bump Stop does just that by preventing your winch hook from bottoming out. The split design is super easy to install, and the rubber construction won’t scratch and will last for years.


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