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Warn Industries at Overland Expo West 2016

Our WARN-equipped rigs headed down to Overland Expo West.

Overland Expo West, located just 30 miles outside of Flagstaff, AZ, earned the nickname Snowverland Expo due to the cold, snow weather last year. This year, the event’s temperatures were much warmer, although it was very, very windy. Campers’s tents were shredded and vendors’ pop-ups were blown over. Luckily, our booth was near the trees, which acted as a nice buffer. However, the gusty winds, which allegedly reached over 50 mph, didn’t keep show goers away. According to staff at Overland Expo, the event, which was held May 19–22, brought in a record-setting 10,000 attendees from around the globe to see 250 exhibitors and attend 400 session hours of classes on a variety of subjects from wilderness first aid, to vehicle recovery.

The Roambuilt 4WD Sprinter with WARN lights and a WARN ZEON winch.

To say there was something for everyone is cliche, but it’s totally true. From front bumpers to fridge/freezers; winches to water tanks; tires to tents: if it can be used in an overlanding or off-pavement scenario, there was a vendor for it.

This 2016 Tacoma in the ARB booth has a WARN ZEON winch and looks ready for adventure.

One of the neat things about the overlanding events is the diversity of vehicles you see. From little old Jeep CJs to Toyota Tacomas; motorcycles to Unimogs—they’re all here—and so are their owners. And with such a large international contingent of attendees, the people are almost as diverse as the vehicles themselves.

The Land Rover Defender 90 is a classic overland rig.

Overland Expo is a great show that should be on your must-visit list if you like exploring, off-road travel, and all kinds of cool gear and informational classes. And if you’re on the east coast, Overland Expo East will be held October 7–9 in Asheville, NC. So as the Overland Expo folks like to say: Get outfitted, get trained, get inspired—get going. The world is waiting. And when you go, be sure to go prepared. In the meantime, here are some photos from the show.




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